Why Reviews Matter

If you’re an avid review reader, you already know that reading about other people’s experiences helps to shape your opinion of a business.

Even if you’re not in the habit of reading reviews, there’s no denying that reviews play a significant role in consumers’ decision making.

And if you’re not a review reader, you’re in the minority. According to a recent survey, a staggering 91 percent of American consumers read online reviews at least occasionally.

The survey also found that 84 percent of consumers trust online reviews as much as they trust personal recommendations from friends and family.

And 87 percent only want to shop at businesses that have a minimum rating of three out of five stars.

No matter who your target audience is or how old your customers are, most of them rely on online reviews when making decisions. They’re looking to see what other people have said about you, and they won’t spend their money with you if your ratings are subpar.